I've
been a journalist for a long time. Long enough to know that it wasn't
always like this. There was a time not so long ago when journalists
were trusted and admired. As for a reporter's opinions, my former editor
Abe Rosenthal didn't want them in the news pages and if you put them
in, he took them out. They belonged in the opinion pages only, which
were managed separately. We were generally seen as trying to report
the news in a fair and straightforward manner.
Today,
all that has changed. For that, we can blame how some news
organizations chose to cover the 2016 election. Among the many
revelations that last year's election gave us was the revelation that
most of the mainstream media puts both thumbs on the scale and that most
of what you read, watch, and listen to, is distorted by intentional
bias and hostility.
I
knew all of this about the media mindset going into the 2016
presidential campaign, but I was still shocked at what happened. This
was not naive liberalism run amok. This was a whole new approach to
politics. No one had modern times had seen anything like it. The
behavior of much of the media, but especially the New York Times, was
a disgrace. I don't believe it ever will recover the public trust it
squandered.
For
most of the media, bias grew out of the social revolution of the
1960s and seventies. Fueled by the civil rights and anti Vietnam
movements, the media jumped on the anti authority bandwagon. The
deal was sealed with Watergate. After that, people became journalists
because most of them wanted to be the next one to become famous by
bringing down a Republican president.
In
the beginning, Donald Trump's candidacy was treated as an outlandish
publicity stunt, as though he wasn't a serious candidate and should
be treated as a circus act. But television executives quickly made a
surprising discovery, the more they put Trump on the air, the higher
their ratings climbed and ratings are money. So news shows started
the devoting hours and hours sampling to pointing the cameras at
Trump and letting them run.
As
his rallies grew, the coverage grew, which made for an odd dynamic.
The candidate nobody in the media took seriously was attracting the
most people to his events and getting the most news coverage.
Newspapers got in on the game too.
Trump,
unlike most of his opponents, was always available to the press, and
could be counted on to
say something outrageous or controversial but may to headline. He
made news by being a spectacle and the ratings soared so Trump was
given more and more air time. One study estimated that Trump received
so much free air time that if he had to buy it, the price would have
been two billion. The realization that they had helped Trump's rise
seem to make many executives, producers, and journalists furious.
By
the time he had secured the nomination and the general election
rolled around, the media were gunning for him. Only two people now
had a chance to be president, and the overwhelming media consensus
was that it could not be Donald Trump. They would make sure of that.
The coverage of him grew so vicious and one sided that last August I
wrote a column on this unprecedented bias. Under the headline
“American journalism is collapsing before our eyes,” I wrote that
the so called cream of the media crop was engaged in a naked display
of partisanship designed to bury Trump and elect Hillary Clinton.
The
evidence was on the front page, the back page, the culture pages, even
the sports pages. It was at the top of the broadcast and at the
bottom of the broadcast.
Day
in, day out, in every medium market in America, Trump was savaged
like no other candidate in memory. We were watching a total collapse
of standards, with fairness and balance tossed overboard. Every
story was an opinion masquerading as news, and every opinion ran in
the same direction - for Clinton and away from Trump.
Consider
this, the country is roughly divided 50-50 between people who will
vote for a Democrat and people who will vote for Republican but our national media is more like 80-20 in favor of the Democrats. While
the media should, in theory, broadly reflect the public, it doesn't.
Too much of the media acts like a special interest group. Detached
from the greater good, it exists to promote its own interest and the
political party which is it is aligned.
Let
me be very clear again, The behavior of much of the media, but
especially the New York Times, was (and is) a disgrace. I don't believe it
ever will recover the public trust it squandered.
The future of fair journalism isn't all gloom and doom. If we accept the new reality of widespread bias and seize the potential it offers, there is room for optimism. Support fair and factual media outlets. Put your money where your heart and mind are. An expanded media landscape that better reflects true public preferences would, in time, create a more level political and cultural landscape. That would be a great thing.
Michael
Goodwin-chief political columnist for the New York Post. Pulitzers
prize winner, he worked for 16 years at the New York Times.
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